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OUR HISTORY

In 2002 Michèle Levy, then commercial director of Apostrophe brand, was contacted by a world-famous brand to dress their sales staff. After the success of this first experience, she decided to develop this branch within Apostrophe itself. Very quickly, various requests flowed in.

Becoming independent

In 2004 Michèle decided to leave  Apostrophe brand to open her own company  dedicated to the institutional uniform. It was therefore in that year that the Atelier image brand was born, which became Atelier Saint Honoré in 2012.

 Since its creation, our agency has been able to surround itself with faithful stylist, modelist and manufacturers. It owes its performance to the perfect complementarity within its team. Thus, Atelier Saint Honoré ensures collections that precisely meet the customer's expectations.

 

Evolution

In 2012, after graduating from business and international relations, Kelly joined Atelier Saint Honoré. This passionate and complicit mother-daughter duo perfectly mixes modernity with experience. Thanks to her sharp taste for fashion and her fresh outlook, Kelly has brought a very contemporary touch to the Atelier. In charge of personal customer support, Kelly also takes care of the choice of materials, stylistic orientations, as well as production follow-up. Totally complementary and caring, the duo knows how to adapt perfectly to the needs of their customers.

In 2016, ASH developed a partnership with Apostrophe and the subsidiary ASH by Apo was created.
Thanks to this union, and the financial support of Apostrophe, we can integrate key account customers into our customer portfolio.
Ash by Apo therefore propose to the major international brands all the creative and technical team of the French brand Apostrophe, as well as the experience and knowledge of Atelier Saint Honoré on uniform issues.

 
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LOCATION

It is in the heart of Paris that our showroom, style team and prototyping workshop are located. Our logistics platform is located in Roissy CDG.
Through this proximity, we have the ability to control the production coming directly from the factories (Europe and Asia), check the good reception, and manage the dispatches before national and international shipment of the packages, in accordance with the request of our customers.